Together with zimmermann communications, we have conceived and established a sustainable and effective communication platform for the Swiss online retailer BRACK.CH. It puts the product diversity, depth of assortment, employee competence, and down-to-earth nature of the e-commerce pioneer at the center of communication. With colorful poster subjects, humorous TV spots, diverse digital formats, and experiential activations, we have succeeded in developing a comprehensive umbrella campaign under the motto “BRACK.CH delivers” within four years, thereby strengthening the brand’s positioning.
Christmas commercials that deliver anticipation
The pre-Christmas period is peak season for online retail – and this also applies to communication measures. Every year, consumers are surprised by new Christmas messages from the major retailers. With the heart-warming and likeable commercials around the message “BRACK.CH delivers anticipation”, we have triggered many positive emotions and established BRACK.CH as a reliable supplier of Christmas anticipation.
Posters that stand out
With colorful posters and snappy messages, we have repeatedly put the spotlight on BRACK.CH’s product range and consulting expertise.
Commercials in which you recognize yourself
Our commercials are characterized by everyday situations, likeable and approachable protagonists, a pinch of humour and the clearly recognizable USPs of BRACK.CH. Each commercial tells a suitable story, depending on the channel.
