As a global leader in technology, Siemens relies on the brightest minds in the country to drive innovation and technological developments across numerous industries. We were brought in to work with Siemens to develop a concept that would particularly attract STEM students to Siemens as an attractive employer.
StudyHub – a Quiet Learning Oasis for Stressful Exam Times
Study spaces are in high demand during exam preparation periods. It’s usually too noisy in shared apartments, libraries are overcrowded, and cafés aren’t keen on long-term studiers. That’s why we developed the StudyHub together with Siemens – a retreat for students where they could optimally prepare for upcoming exams. Spacious study areas, a quiet learning environment, space for exchange and relaxation, and of course, plenty of snacks and drinks. The temporary learning headquarters was set up in Siemens’ in-house “The Dome”. We developed the idea, the key visual, and a flyer, and ensured the promotion of the offer through a flyer distribution campaign at relevant universities.
