We have been acting as SBB’s BTL agency since 2020 and have already carried out various samplings and guerrilla campaigns together. Both for new product launches such as GA Night or Half-Fare PLUS and for smaller customer loyalty campaigns, we support SBB with a wide range of ideas, well thought-out implementation and dedicated commitment on site.
Rubber instead of car queues at Easter
We have launched the “Ciao traffic jam” campaign to encourage SBB customers in their choice of transport and sweeten their journey to the Easter vacations.
On Maundy Thursday, rail passengers at Bern station were able to watch the growing Easter traffic jam on the A2 live on screens and follow the race between a car driver and a train passenger heading south on Instagram. Under the motto “We have rubber instead of car queues!”, viewers were also given a little treat for their train journey.
Those who ride benefit
In 2022, SBB brought back the popular and sustainable Carpool Ticket campaign. Season ticket and day pass users can travel through Switzerland with their companion for a whole day for 38 francs.
To bring the topic of carpooling to the streets, we developed the idea of “Tandemo”, a peaceful tandem demo. The riders advertise the carpooling ticket, which allows you to travel through Switzerland together at low cost “without pedaling”.
