We have been acting as SBB’s BTL agency since 2020 and have already carried out various samplings and guerrilla campaigns together. Both for new product launches such as GA Night or Half-Fare PLUS and for smaller customer loyalty campaigns, we support SBB with a wide range of ideas, well thought-out implementation and dedicated commitment on site.
Rubber instead of car queues at Easter
To affirm SBB customers in their choice of transport and sweeten their journey into the Easter holidays, we launched the “Ciao Stau” campaign.
On Maundy Thursday, rail passengers at Bern station were able to watch the growing Easter traffic jam on the A2 live on screens and follow the race between a car driver and a train passenger heading south on Instagram. Under the motto “We have rubber instead of car queues!”, viewers were also given a little treat for their train journey.
Those who ride benefit
In 2022, SBB once again brought back the popular and sustainable companion ticket promotion. Subscription and day pass users could travel with a companion throughout Switzerland for an entire day for 38 francs.
To bring the topic of carpooling to the streets, we developed the idea of “Tandemo”, a peaceful tandem demo. The riders advertise the carpooling ticket, which allows you to travel through Switzerland together at low cost “without pedaling”.
