Sihlcity is the leading urban entertainment center in the south of Zurich. With its diverse range of stores, trendy restaurants and numerous leisure activities, it always has its finger on the pulse and attracts visitors from all over Zurich. We have been supporting Sihlcity for more than 10 years with innovative measures to promote sales and increase footfall.
A different kind of birthday party
With a Street Art and Music Festival, Sihlcity spectacularly thanked its customers for their ten years of loyalty. For ten days, visitors were thrilled by a rousing birthday celebration that combined street art, crafts, music, and food.
More than seventy concerts took place on three stages over ten days. International chart-topper Alvaro Soler was just as much a hit as up-and-coming, talented Swiss acts. The wide-ranging program not only delighted adults, but also made children’s hearts beat faster.
A Pop-Up and Award-Winning Idea
The launch of the “Living Room” gave Sihlcity a mobile pop-up store that transformed an empty space into a lively meeting zone and won a Xaver Award. From March to July 2019, visitors to the store were inspired by a changing range of 19 brands – Swiss designers and established brands went hand in hand. At the same time, the “Working Space” invited visitors to work and offered a platform for workshops and speeches that filled the evening hours with creative handicrafts, sports and informative listening.
Fashion Days
For two days, Sihlcity was transformed into a varied and inspiring scene location for fashion enthusiasts. Shows, styling workshops in combination with activities in the areas and the integration of Sihlcity’s fashion stores ensured a comprehensive fashion experience in the mall.
