Salomon is the modern mountain sports lifestyle brand that manufactures innovative, high-quality and authentic footwear, clothing and winter sports equipment in the French Alps. At the Annecy Design Center, designers, engineers and athletes work together to shape the future of sport. Salomon wants to use outdoor sports to help people discover new horizons.
Since 2022, we have been the official press office for Salomon in Switzerland. Our responsibilities include press releases, media events, and the creative integration of athletes into our PR work.
Everyone runs along
In April 2024, we organized a media-effective PR event for Salomon with a focus on the running expertise of the top brand. The two Salomon running athletes Matthias Kyburz – eight-time orienteering world champion and Olympic marathon participant in Paris 2024 – and Dominik Rolli, the running-crazy and successful farmer, were there. Together with media representatives, our PR team and our favorite – greyhound Juno – we experienced Salomon’s passion for running.
Salomon as a fashion statement
With the exclusive pop-up showroom in our agency building, Salomon presented the new Sportstyle Collection to various media representatives and influencers – including an outdoor fashion show!
