With the claim “From A to Z. Zollikon Has It”, we developed a mix of measures for the Zollikon Business Association to give local businesses more visibility.
Posters with slogans like “From Filler to Raclette Cheese” or “From Mulled Wine to Cough Syrup” were hung at high-traffic locations in the municipality of Zollikon. On behalf of the Business Association, we reminded the local population that a variety of craft, trade, and service businesses are directly available on site. In addition to the poster campaign, a Tirggel distribution event took place at the Christmas market to reach people directly.
Personalization with just a few Clicks
To make the campaign as accessible as possible for business owners, we set up an online tool on the Business Association’s website. With this, members can create individual posters tailored to their specific offerings with just a few clicks. SMEs often have little time and budget for self-promotion. Our tool allows them to effectively and cost-efficiently draw attention to themselves.
