Valora is Switzerland’s leading food convenience provider and can be found almost everywhere with its k kiosk, Press&Books and avec brands.
Every year, Valora conducts national sweepstake campaigns with the aim of involving consumers and offering industry partners the opportunity to place their products and services in an attractive environment. Customers receive a raffle ticket with two chances to win when they shop in a k kiosk, Press&Books or avec store. On the one hand, there are various instant prizes to be won, and on the other hand, they receive a code that can be placed on a favorite main prize on the online platform. You can also play a daily game in the k kiosk or avec app during the campaign and win a weekly prize.
Everything from a single source
For more than six years, we have been supporting the project and are responsible for the conception, planning, and implementation of the campaign platform as well as the design of the associated communication materials. We have already managed to excite consumers ten times with our campaigns featuring unique designs, a user-friendly web platform, the winning ticket, as well as print and online advertising materials based on the respective campaign theme.
In the latest ticket campaign “Win & Ride”, 23 SBB General Abonnements are being raffled off for the first time.
Ok.– Goal
For the Euro 2020, we developed an exciting AR football game for ok.-. Despite the cancellation of the Euro, ok.- fans could compete in goal-shooting directly from their surroundings. After purchasing the ok.- Goal Limited Edition, they landed in the AR stadium, where an increasingly stronger goalkeeper stood between them and great prizes. The great success led to the implementation of the promotion for Valora Germany as well.
Curious to find out more? Sascha knows all about it
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