Who doesn’t know Coop? Everyone has shopped in a Coop supermarket and the Coop shopping centers throughout Switzerland are no longer just a shopping experience, but also a leisure experience.
In 2023, together with our partners Tosec and BOST Productions, we designed and staged a dreamlike roadshow to further increase the frequency and experience in Coop shopping centers.
Experiences that can be designed flexibly
Under the motto “Dreamland”, the roadshow offers lots of fun activities and cool experiences for an inspiring break from everyday life. It is touring the Coop shopping centers and offers lots of fun as well as attractive chances to win and special offers.
We designed the roadshow in such a way that the individual elements and activities can be freely combined depending on the size of the shopping center and the needs of the customers, but always offer added value.