The Grand Prix Migros is the biggest children’s ski race in the world. Every weekend for three months, around 500 children compete on the ski slopes. The fastest qualify for the final. Valora is involved as a sponsor with its k kiosk brand and, as its long-standing partner agency, so are we.
With fun and games for brand awareness
The Sponsoring Village at the GP Migros offered children lots of attractions and great prizes. The branded k kiosk tent with great games, sweet reinforcements and matching ski goodies for the young racers was a real magnet for young and old and helped to strengthen k kiosk as a brand for instant enjoyment.
