The Grand Prix Migros is the biggest children’s ski race in the world. Every weekend for three months, around 500 children compete on the ski slopes. The fastest qualify for the final. Valora is involved as a sponsor with its k kiosk brand and, as its long-standing partner agency, so are we.
Successful Implementation with Heart
Compresso turned the k kiosk sponsorship stand into a highlight. The popular “kandy” contest brought children’s eyes to light, while “Schoggidrinks” and ski straps as giveaways ensured joy. For months, Compresso coordinated the operations throughout Switzerland – with promoters on-site every weekend. The result? A stand full of beaming faces and enthusiastic visitors.
With fun and games for brand awareness
The Sponsorship Village at GP Migros offered children many attractions and great prizes. The branded tent from k kiosk with great games, sweet reinforcements, and appropriate ski goodies for the young racers was a real magnet for both young and old and helped to strengthen k kiosk as a brand for instant enjoyment.
