Under the motto “On the road with ELMER Citro”, various content creators traveled through Switzerland – always with them: a mountain-fresh ELMER Citro. They delivered content in line with ELMER Citro’s brand values and the themes of hiking, biking, family experiences and urban lifestyle.
In implementing the campaign, content creators had free rein. Videos, stories, or photos – the main focus was on authenticity, excitement, and substance. The product ELMER Citro was subtly and naturally integrated into the posts.
The campaign increased engagement and brand awareness, led to fan growth, and reached new target groups.
Through Switzerland with ELMER Citro
The first edition of the successful Content Creator campaign took place from May to September 2022. In close cooperation with regional tourism organizations, an interesting and varied program with many activities, breathtaking views and great experiences was developed for the Content Creators.
The five content creators each visited a different Swiss region and took their followers and ELMER Citro with them on their journey of discovery.
ELMER Citro for young and old
In 2023, the focus was on family outings, major challenges, and first steps into the TikTok world. Among other activities, the Glarus Wandering Trophy was completed, and family content creators, who eagerly shared their outing highlights on TikTok, visited the ELMER Citro Spring Path.
With the national listing of ELMER Citro in all Coop stores, we have successfully brought the soft drink closer to consumers in French-speaking Switzerland thanks to the use of content creators from French-speaking Switzerland.
In the summer of 2024, the third implementation of the content creator campaign was already underway.
