Since 2020, we have been designing and implementing various activation campaigns for the different HEINEKEN brands in Swiss restaurants. Always with the aim of increasing sales and guest frequency in a playful way and boosting sales in the partner restaurants.
Beer enjoyment and winning fun with AI
The latest prank is the HEINEKEN BrewQuest quiz. We conceived, designed and programmed the online game – and for the first time with AI. To take part in the quiz, you had to take a photo of your Heineken. Using AI-supported image recognition, you could access the quiz, test your knowledge of Heineken and, with a bit of luck, win tickets for the HEINEKEN Experience in Amsterdam.
Public viewing with extra beer fun
Our first joint project with the HEINEKEN team for Euro 2020 took public viewing in the participating pubs to a whole new level. Every match day was also a beer bingo day: anyone who ordered a HEINEKEN beer in a participating partner establishment received a game code, entered it on the website and activated the beer bingo card. At the end, every complete beer bingo card won a prize from HEINEKEN. We were responsible for the entire concept of the national B2C and B2B campaign and the game development, including design, content, web development and programming.
Profitable activations for every occasion
This was followed by the golden sip, where the beer glass became a lucky charm. The launch of Heineken Silver was accompanied by a competition on table plates and at Birra Morretti you could win a trip to Tuscany with grissini.
