Successfully implement an innovative activation campaign with AI? Absolutely! The Heineken BrewQuest Quiz is the best proof of this. Compresso conceived, designed, and programmed the exciting online game – using AI in the process.
Using AI-supported image recognition of a Heineken beer, the quiz world opened up, where players could test and expand their knowledge about Heineken and its production in a playful manner. The luckiest participants got to visit the Heineken Experience in Amsterdam at the end. BrewQuest could be played for about two months in more than 500 participating venues – with the aim of bringing Heineken as a brand closer to users.
