Compresso and zimmermann communications not only share the same roof but also work closely together in terms of content. Once again, the two agencies have networked, utilized their synergies, and joined forces for the Swiss online retailer BRACK.CH. The new campaign of the Swiss online retailer – BRACK.CH delivers – is now live.
The new communication platform is deliberately reduced to the original performance promise of every online retailer: to deliver. On this platform, Compresso and zimmermann communications have initially developed a campaign that showcases BRACK.CH’s wide range of more than 200,000 items both in analog and digital formats. With the campaign “Delivers more than you think” running on TV, out-of-home, and digital channels, BRACK.CH shows that its assortment has long since grown beyond the “IT Multimedia” world and now also includes products in the categories “Household Living”, “Supermarket Drugstore”, “Family Baby”, “DIY Hobby”, as well as “Sports Leisure”.
The eye-catching, elegant poster campaign showcases over 100 products in just four subjects. From gaming consoles to wine to peelers. Strikingly implemented in almost monochrome motifs, topped by the slogan “Delivers more than you think”. Two films also humorously communicate the breadth of the assortment and product diversity. Two billboards, each with an intro and outro, pick up on the tonality of the two films, showing situations from real life and thus quickly building a bridge to the viewers. Additionally, the new communication campaign is implemented on social media, on BRACK.CH, in the context of BRACK.CH sponsorships, and various other measures.
