For the launch of Ploom X, our instrument is not a bow with arrows, but a fleet of cool Microlinos traveling through the hippest urban districts of Zurich and Geneva, thrilling tobacco consumers with JTI’s new product and a surprise taxi service.
To fall in love with a brand, you must not only see it, but feel, taste, smell, and touch it. We love personal contact and dialogue with end customers. It’s a bit like playing Cupid.
