{"id":9024,"date":"2024-11-05T10:12:09","date_gmt":"2024-11-05T09:12:09","guid":{"rendered":"https:\/\/compresso.ch\/lieblingsbrief\/heineken-ai-innovatively-conceived\/"},"modified":"2025-05-27T18:23:16","modified_gmt":"2025-05-27T16:23:16","slug":"heineken-ai-innovatively-conceived","status":"publish","type":"post","link":"https:\/\/compresso.ch\/en\/lieblingsbrief\/heineken-ai-innovatively-conceived\/","title":{"rendered":"Heineken &#8211; AI Innovatively Conceived"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Successfully implement an innovative activation campaign with AI? Absolutely! The Heineken BrewQuest Quiz is the best proof of this. Compresso conceived, designed, and programmed the exciting online game &#8211; using AI in the process.   <\/p>\n\n<p class=\"wp-block-paragraph\">Using AI-supported image recognition of a Heineken beer, the quiz world opened up, where players could test and expand their knowledge about Heineken and its production in a playful manner. The luckiest participants got to visit the Heineken Experience in Amsterdam at the end. BrewQuest could be played for about two months in more than 500 participating venues &#8211; with the aim of bringing Heineken as a brand closer to users.   <\/p>\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Successfully implement an innovative activation campaign with AI? Absolutely! The Heineken BrewQuest Quiz is the best proof of this. Compresso conceived, designed, and programmed the exciting online game &#8211; using AI in the process. Using AI-supported image recognition of a Heineken beer, the quiz world opened up, where players could test and expand their knowledge [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":2468,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[111],"class_list":["post-9024","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-favorite-letter-20"],"acf":[],"_links":{"self":[{"href":"https:\/\/compresso.ch\/en\/wp-json\/wp\/v2\/posts\/9024","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/compresso.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/compresso.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/compresso.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/compresso.ch\/en\/wp-json\/wp\/v2\/comments?post=9024"}],"version-history":[{"count":5,"href":"https:\/\/compresso.ch\/en\/wp-json\/wp\/v2\/posts\/9024\/revisions"}],"predecessor-version":[{"id":9066,"href":"https:\/\/compresso.ch\/en\/wp-json\/wp\/v2\/posts\/9024\/revisions\/9066"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/compresso.ch\/en\/wp-json\/wp\/v2\/media\/2468"}],"wp:attachment":[{"href":"https:\/\/compresso.ch\/en\/wp-json\/wp\/v2\/media?parent=9024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/compresso.ch\/en\/wp-json\/wp\/v2\/categories?post=9024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}